The Duke and Duchess of Sussex Prince Harry and Meghan Markle must drop their 'Sussex Royal' label after deciding to step down as working royals.

The Daily Mail reports following lengthy and complex talks, the Queen and senior officials are believed to have agreed it is no longer tenable for the couple to keep the word 'royal' in their 'branding'.

Harry and Meghan have spent tens of thousands of pounds on a new Sussex Royal website to complement their hugely popular Instagram feed.

They have also sought to register Sussex Royal as a global trademark for a range of items and activities, including clothing, stationery, books and teaching materials.

In addition, they have taken steps to set up a new charitable organisation: Sussex Royal, The Foundation of the Duke and Duchess of Sussex.

It has now been made clear that they will need to 're-brand'.

The Daily Mail understands that, amid what has been described as a 'complex' situation, the 'fine detail' is still being thrashed out.

However, it is understood the couple have accepted that, as part of their new working arrangements, they will not be able to use the Sussex Royal name as they had hoped.

Harry and Meghan first began using the Sussex Royal branding this time last year, after they split their household from that of the Duke and Duchess of Cambridge – known as Kensington Royal.

The Sussexes' Instagram page, @sussexroyal, has amassed 11.2million followers – the same number of fans as William and Kate's account.

[Source: Daily Mail]

 
 
 
 
 
 
 
 
 
 
 
 
 

“After many months of reflection and internal discussions, we have chosen to make a transition this year in starting to carve out a progressive new role within this institution. We intend to step back as ‘senior’ members of the Royal Family and work to become financially independent, while continuing to fully support Her Majesty The Queen. It is with your encouragement, particularly over the last few years, that we feel prepared to make this adjustment. We now plan to balance our time between the United Kingdom and North America, continuing to honour our duty to The Queen, the Commonwealth, and our patronages. This geographic balance will enable us to raise our son with an appreciation for the royal tradition into which he was born, while also providing our family with the space to focus on the next chapter, including the launch of our new charitable entity. We look forward to sharing the full details of this exciting next step in due course, as we continue to collaborate with Her Majesty The Queen, The Prince of Wales, The Duke of Cambridge and all relevant parties. Until then, please accept our deepest thanks for your continued support.” - The Duke and Duchess of Sussex For more information, please visit sussexroyal.com (link in bio) Image © PA

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