Luxury fashion brand Philipp Plein unveiled an exclusive sneaker collaboration with rapper Snoop Dogg.

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Photo: BFA for Philipp Plein/FashionUnited

The PleinDogg sneakers have been designed to combine Philipp Plein’s attention to detail and richness “tuned to the doggy style” of Snoop Dogg.

The result is a new hi-top sneaker featuring detailed gothic branding with both logos that comes in two different colourways.

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Photo: Philipp Plein/FashionUnited

The black and gold PleinDogg ‘Noir’ sneakers have a glossy finish, while the ‘Crystal’ hi-tops in purple and yellow are fully embellished.

Commenting on collaborating with Snoop Dogg, Philipp Plein said in a statement: “I always admired Snoop's skills and uniqueness of making music with an unforgettable memorable style and I wanted to celebrate it with a collaboration that brings together music and fashion.”

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Photo: BFA for Philipp Plein/FashionUnited

Plein presented the new sneakers at an exclusive event in Los Angeles attended by Snoop Dogg, Tommy Lee, and rapper Rich the Kid.

Source: Fashion United