A new video series being released this afternoon will encourage male rugby players to be "more vulnerable" with both current and former All Blacks sharing their personal stories to drive the message home.
"Being Men" has been made by New Zealand Rugby in their quest to challenge gender stereotypes and encourage men to open up about their mental health and wellbeing.
NZR Respect and Responsibility project manager Eleanor Butterworth told TVNZ this morning the series was about adding to society's changing view of mental health.
He says they have had people like John Kirwan out there being vulnerable for a while but now they are now seeing players using their own platforms like TJ Perenara to talk about their beliefs and opening up.
NZR Education and Wellness manager Dr Nathan Price said he was "moved" watching the series.
[Source: TVNZ]