Anthony Joshua is not a god and can be beaten – that's the view of an increasingly confident Joseph Parker.

Joshua‑mania is starting to grip Britain ahead of this weekend's heavyweight showdown in Cardiff.

When it comes to boxing and attracting fans beyond the sport, Joshua can pull a crowd like no other as he's proven with another sellout expected at the massive Principality Stadium.

Parker is being increasingly seen as a live underdog now. He's turning heads and hopes to turn Joshua's with the power of his punches.

Parker also believed Joshua was placing too much emphasis on his titanic battle with Wladimir Klitschko a year ago at Wembley when he got up off the canvas to beat the veteran former champion.

It was also revealed that Joshua has been seeking out advice from Klitschko, the former world champion he beat last year.

Parker said, that Joshua can do whatever he wants and study whoever he wants and ask anyone to help him but Parker stressed that he is a different person altogether to what he was last year.

Parker the WBO champion, and Joshua, the IBF and WBA champion, clash in a world heavyweight unification fight in Cardiff on Sunday. The fight program starts at 5am Sunday.

Source: stuff.co.nz