![Samuel L Jackson is going to voice Amazon’s Alexa [Photograph: Danny Moloshok/Reuters]](https://www.fijivillage.com/news_images/14964958145d8d3608a3975b94b962.jpg)
Interactions with Amazon’s virtual personal assistant Alexa could soon become considerably more entertaining – and profane – after actor Samuel L Jackson signed up to lend his voice to the device.
The Hollywood star is the first celebrity voice to be rolled out on Alexa, in a feature that will be made available to users later this year for a fee.
The Jackson feature will allow users of Alexa‑enabled devices to interact with an AI version of the actor developed using the company’s neural text‑to‑speech technology. Jackson is not the first celebrity to feature on Alexa, but previous celebrity voice features have relied upon pre‑recorded audio.
[Source: The Guardian]
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